“C’est Chou”—which means “that’s cute” in French—is precisely how we would describe this boutique offering clothes for millennial girls, tweens and teens, located in Jade Alley, next to Aubi and Ramsa, in Miami Design District in Florida. A Miami-founded and family-run company (created by a tight-knit mother and daughter team), C’est Chou carefully curates its selection to be a place where girls can find unique clothing—often from internationally-based brands that can’t be purchased anywhere else in Miami.
Beyond cute and unique, the clothing selection is curated by a secondary theme: Vivian (the daughter of the mighty duo) consciously selects brands that have a sustainable angle.
She picks pieces like this cute black skirt with multi-colored polka dots by Molo, an environmentally conscious Scandinavian brand. Or this adorable Les Coyotes de Paris stine ruffled dress, a french brand with a unique cool and hip style.